

Setting the global standard in professional sales and business development
Chartered Sales Professionals ("CSPs") have the skills to shift from the bigger picture to the smaller detail across every aspect of sales and business development. With members all over the world, our differences are literally felt everywhere.



Build your trust fund and unlock business opportunities
Companies that work in partnership with the ISP say fair, ethical selling promotes customer trust and loyalty, higher morale amongst sales teams and has a significant, positive impact on the way they do business.

What your sales managers and BDM's are up against
Patterns of customer behaviour continue to change at an unrelenting pace. But this is far from a new phenomenon. This HBR piece by Barry Trailer and Jim Dickie from 2006 sounds eerily prescient a decade and a half further on.

You don't need to be in deep water to drown
Legendary film director Orson Welles once famously said, “I wonder who it was that defined man as a rational animal. Man is many things, but he isn't rational.” The principles of rational and emotional drowning remain two of the most powerful concepts in the Challenger Sale model.



